Welcome to the &Wider blog. We hope that in the days, months and years to come this blog covers some subjects of critical importance to the field of ethical trade. What do we hope to offer the readership of this blog? The kinds of blogs we like to follow tend to share the following features: they take on fundamental questions, offer thought-provoking perspectives, and are written by insiders and do-ers and not merely by armchair critics. This blog intends to feature a range of perspectives from a range of bloggers and ethical trade insiders, who will be credited. We hope that you as our readers hold us to the commitment: to take on important questions, offer perspectives that push boundaries, and consider practical implications. A blog that questions, challenges and answers the question ‘so what?’. Let’s do it.